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AMP-Friendly Wordpress Themes: How to choose...

How to Choose the Best AMP-Friendly Wordpress Theme

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You can't ignore mobile users any longer. By 2016, the number of mobile users surpassed the number of desktop users globally, according to StatCounter.

Mobile websites have had a reputation for being slow to load. Worse, some sites don't feature a mobile version, causing their users to squint at the screen or bounce from the site completely. Google also announced that it would be ranking sites that aren't mobile-friendly, lower than mobile optimised sites. If your business success depends on mobile users finding and sticking around on your site, choosing a mobile-friendly WordPress theme, particularly one that is AMP-friendly, could be the difference between sinking and swimming.

What is AMP?

AMP or Accelerated Mobile Pages is an open source project that aims to create websites that load quickly, no matter what device a person is using. If your site is going to comply with the AMP initiative's guidelines, it needs to follow a set number of layout and style rules. The goal of AMP is to strip a site of all the "extras” that slow it down. If you already use WordPress, choosing an AMP-friendly theme is the least difficult way to make sure your site is AMP compliant.

AMP-Friendly WordPress themes | DuoCall

What to Look for in an AMP-Friendly Theme

What should you look for in a theme? Here are a few essential features:

Works with plugins

If you use plugins such as Yoast, JetPack, Buddypress, and so on, you need to make sure the theme you pick is compatible with those plugins. The good news is that most themes, especially paid themes, are compatible with the most popular WordPress plugins.

Customisable

You don't want your website to look like everyone else's. An AMP-friendly theme that has lots of customisation options is the way to go.

Responsiveness and speed

A responsive website adjusts itself based on the type of screen a person is using. An AMP-friendly theme should be 100 percent responsive. It should also be fast loading.

Should you pay for an AMP-friendly theme? While there are a few responsive Wordpress themes available for free, a good many of them cost money. Since AMP can improve your site's SEO and rank in search engine results pages, which can mean more revenue for your business, it's often worth it to spend the money to get the most responsive, compatible and speedy AMP-friendly theme available. 

Posted in SME advice | Tagged in Business How-to

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